Cornerstone Vision and our extensive network offer various ways businesses can maximise their Plymouth advertising. Some you may have considered, others may be the very thing you’re looking for to increase your profile in the city and make the most of your budget.
1. The design of your ad needn’t cost you anything
At Cornerstone Vision we have a design team on hand to create your print advert according to your brief. We offer this as a complimentary service to our advertisers. This includes typesetting, layout, stock imagery, proofing and limited authors corrections. That’s a cost-saving right at the start of your advertising investment.
2. Consider a targeted ad in the Plymouth Chronicle
Plymouth advertising opportunities are numerous, however, as publishers of The Plymouth Chronicle we are able to provide you with the opportunity to reach Plymouth (92,0000 homes) or to reach a specific part of the city. With 30 years of publishing experience in the South West, we have divided Plymouth into four key areas. See our distribution map for the Chronicle and decide on which area/s you wish to target.
3. Keep your Plymouth advertising message simple…
Leah Jeffrey, who heads up our design team has some helpful advice regarding Plymouth advertising. She challenges advertisers to focus on one clear call to action in each of their ads. “It’s best to have one central message rather than a list of all the products and services you offer,” says Leah. “Of course, branding is also key and we pick up on your logo design, colours and ensure that is reflected in your advert. Having the right image to draw attention is also vitally important. We can help you fine-tune your brief to get the best results.”
4. Connect with others through the local Chamber
Cornerstone Vision also publishes the official publication of the Devon and Plymouth Chamber of Commerce, Profile Magazine. Complement your advertising in The Chronicle with a similar advert in Profile and reach hundreds of workplaces across Devon & Plymouth quarterly. As the Chamber rightly points out… “Business is done better together!”
5. Add a code or coupon and watch the response
Here’s a way you can easily determine whether your print advertising in Plymouth is working. Consider including an offer in your advert. It’s amazing how readers are drawn to coupons or codes they can bring along to get a discount. This works especially well for restaurants, takeaways and other services like hairdressing etc. Through this you can monitor where your Plymouth advertising is giving you the highest return.
6. Consider a radio spot
Another way you can complement your Plymouth advertising is to produce a 30-second radio advert and broadcast it on the local community radio station. We work closely with Cross Rhythms Plymouth which features local business people, charities, etc who are making a difference in the city. Click to find out more about advertising on Cross Rhythms Plymouth.
7. Complement your ads with leaflet distribution
In addition to their adverts in the Plymouth Chronicle, we find that many of our clients like to send out standalone flyers or leaflets to targeted areas of the city. Once again our online distribution map delivers, offering you over 100 sectors of the city to choose from to build an effective, targeted campaign! Through our widespread, door-to-door leaflet distribution network we can get your message into the hands of residents citywide.
At Cornerstone Vision we agree with our friends at the Chamber… “Business is definitely done better together” so we encourage you to reach further with your Plymouth advertising. We’d also love to hear your feedback on these seven options. Please email us at info@cornerstonevision.com
Cornerstone Vision
We are a one-stop resource in Plymouth for newspaper and magazine advertising, leaflet distribution, publishing, design and print. Our titles include The Plymouth Chronicle and Chamber Profile.
