Business journalist, Al Gibson writes about circular distribution, sharing his confusion about the term, and how Cornerstone Vision delivers either way.
Searching for ‘circular distribution’, I kept coming up with technical definitions when all I was looking for was how to get a flyer delivered! Maths is not my strong point and after reading this you might say, “English isn’t your best subject either…”
Anyway, googling “circular distribution” delivers complex algebra equations that I found quite off-putting. Yet, circular distribution services is a common category for businesses who deliver flyers, leaflets, do door drops etc.
I had somehow forgotten that circular is also a noun and is simply another name for a handbill or leaflet. So, in this case, the word had nothing to do with shape or rotation!
Do you also find the term circular distribution confusing?
Although circular as an adjective could be used to describe what a flyer or leaflet can achieve, ie radial coverage of a specific area, circular distribution services simply means “providers of paper adverts intended for wide distribution and typically delivered to homes in a particular neighbourhood.”
So how do you find the best circular distribution service in Plymouth? Perhaps it’s easier to search for leaflet distribution or flyers in Plymouth. Cornerstone Vision will invariably come up as the company has mastered the art of leaflet distribution in Plymouth over the past 35 years and is a very well-known brand in the city.
While discussing door drops of flyers in Plymouth I was impressed when the company’s distribution manager mentioned the term, circular distribution. It would have been easier for me if he had said distribution of circulars. But, my brain put the emphasis on the adjective considering it to be akin to ‘the circular economy” when actually he was simply referring to the noun, ie door-to-door or hand-to-hand distribution of circulars!
Strange how the English language can sometimes play tricks on us with words that have different meanings like ‘bank’. Could the word refer to the sides of a river or to a financial institution? The solution to this dilemma is of course in the context.
However, in Cornerstone Vision’s case, they fulfil all aspects of circular distribution whether noun or adjective and no matter the context.
One of their strengths is that they can create varying radii or circles around a customer’s golden mile. When it comes to circular distribution in Plymouth many local businesses just want to reach their immediate surroundings, while others want to reach the city full circle.
Cornerstone Vision provides both options, giving clients flexibility in terms of which area they want their circular or leaflet delivered to. As specialists in leaflet delivery in Plymouth, they use the same distribution areas as The Plymouth Chronicle which the company also publishes. In this way, they also give customers the chance to reach around the city, from north to south and west to east, or contain their door drop to a particular neighbourhood.
The Cornerstone leaflet distribution team can handle the full production and distribution cycle of any flyer or circular. From design to print to distribution, they can take care of every facet of the process and they ensure that no leaflet is left undelivered. This is achieved by electronic tracking via a circular distribution monitoring app.
At Cornerstone Vision, they love direct mail. It’s been around the longest as an effective way of getting one’s message across. Long before email campaigns or social media came along, circular distribution was just as effective and it still works today. See: Who are the high flyers in Plymouth and Devon.
There’s something unique about receiving a piece of printed communication in your hand. It’s tangible and can’t just be deleted by a keystroke. Yes, it can be put into the recycling, but it can also be kept or passed along, depending on how convincing or enticing its call to action is.
Al Gibson
Al Gibson is a skilled journalist and business writer based in Exeter, UK. With a passion for storytelling, Al excels in interviewing business leaders and crafting compelling articles and blogs. He embraces the 'You Ask, We Answer' approach to blogging, coupled with SEO that ticks all the boxes. Al is also the Director at Countdown Creative Ltd, a content creation company that works internationally for diverse clients providing copywriting and editing services.
