Introducing the 4 Rs of effective leaflet delivery in Plymouth

Cornerstone Vision is known throughout the Southwest for effective leaflet delivery in Plymouth. You only need to visit Trust Pilot to see the kind of reviews we receive from clients:

“We’ve been using them for years and we’ve always been impressed with their ability to distribute huge amounts of leaflets within a month.”

Plamen

“I can tailor a campaign to a very specific demographic / area of the city which results in greater impact and more efficient use of my budgets.”

Jo

“The team at Cornerstone go out of their way to ensure our leaflet distribution hits all our objectives.”

Melanie

Such feedback doesn’t just happen, it’s the result of four pillars that have upheld our company since we started in 1985. We call these the 4Rs! Reach, Reliability, Repetition and Reputation. These are the four things that enable us to provide effective leaflet delivery in Plymouth and can achieve the same results for you.

Reach

Without significant reach, one cannot achieve effective leaflet delivery in Plymouth. For us, this means being able to target the city as a whole, as well as having the ability to pinpoint specific areas. We can handle huge volumes of leaflets every month as well as smaller quantities. From inexpensive flyers to high-quality brochures, our distribution grid gives you the opportunity to reach your audience with something tactile, that they can touch and feel, read, keep or pass on.

These can be delivered to a minimum of 3,000 homes upwards to a maximum of 120,000 households. Our most popular option focuses on deliveries aligned to the distribution of The Plymouth Chronicle which is the highly regarded local newspaper we publish. For flexibility of reach, consider  Cornerstone Vision for your leaflet delivery in Plymouth.

Reliability

At Cornerstone Vision we aim to ensure we provide excellent customer service.  Given the feedback we have received, we realise how much local organisations have come to rely on us for effective leaflet delivery in Plymouth. Client reviews often describe us as being ‘super focused on customer service’, ‘managing the entire process, from design and print to door-to-door delivery’, with ‘efficient reporting mechanisms in place to ensure accountability.’ 

GPS technology makes it possible to ensure all deliveries are done and for additional peace of mind for our clients, we can also do quality checks of an area to ensure maximum reliability. However, the reason our service works so well is that we recruit carefully and can rely on our distributors, just as our clients can rely on us. 

Each of our 80 distributors is managed on an individual basis to ensure we get the best results. Backchecking and GPS tracking systems are in place, but that doesn’t necessarily guarantee success. Reliability is all about relationships. So, we strive to hire the right people, treat them as individuals and keep in close communication. Building relationships with our clients and distributors is a big part of all we do at Cornerstone Vision and it works across the board.

“A good quality leaflet, delivered in sufficient volume, targeted to the correct area in the right intervals can be hugely effective.”

Repetition

Repetition is often a key factor to effective leaflet delivery in Plymouth. While some leaflets get an immediate response, others work better with a follow-up. For most people, repetition builds recognition and reputation. It’s as simple as that.

We discovered this with a local driving school that became one of our most successful clients. They started off with just one car and grew into a successful franchise of multiple vehicles. Their exponential growth was all achieved through high-volume leaflets! We selected the areas and over a period of months, their distribution grew to 70,000 doors. Their leaflet wasn’t necessarily the highest quality leaflet we ever carried, but it just worked month after month. 

So frequency is key, unless you have an event, one-off promotion, or seasonal offering. A good quality leaflet, delivered in sufficient volume, targeted to the correct area in the right intervals can be hugely effective. This is why some of our clients book deliveries to our full distribution grid two or three times a year.

Reputation

We’ve already covered the importance of reputation and the kind of reviews we attract at Cornerstone Vision. Today we are just as focused on helping our clients to develop their own reputations in the marketplace. We’ve been established a long time, we’re not just a flash in the pan! People have come to know us and we can help you and your products and services become known in the city. Contact our Distribution Team today to discuss your Plymouth leaflet delivery options. You can also download our Leaftlet Distribution Media Pack.

Also read: Plymouth leaflet delivery – what 7 things set Cornerstone Vision apart?

Cornerstone Vision

We are a one-stop resource in Plymouth for newspaper and magazine advertising, leaflet distribution, publishing, design and print. Our titles include The Plymouth Chronicle and Chamber Profile.

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